Abstract
The purpose of this research is to investigate and discover what is happening in the mexican automotive market, to find out what kind of marketing strategies chinese automakers use to come to Mexico and grow rapidly here; and also discover why the aztec country is wonderful not only for the chinese manufacturers, but for any company with expansionist plans in the world. For this, the digital media specialized in the mexican automotive industry were approached as a query, as well as the government agency INEGI (National Institute of Statistics and Geography) to obtain the most recent and updated data that occurs at the time of writing these words.
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